Tuesday, 21 June 2016

Edmond Masjedi All Set for Big Entrepreneurial Leap

Not everybody is endowed with natural entrepreneurial talent! Not everybody seizes the initiative to plunge headlong into an uncharted territory! When it comes to venturing forth the road not yet travelled, not everybody is filled with gumption to accept the challenge! One may easily give in to their reservations. Only a few brave souls step up to the task and see how it passes off.

Edmond Masjedi is the archetypal modern entrepreneur, who passed over every reasonable doubt and stood by his beliefs. Thanks to his predisposition to think outside the box, we have a vast assortment of SnoBar, alcohol infused ice-pops and ice cream at our disposal.

How It All Started?

One day, Edmond Masjedi’s wife Shannon demanded him to prepare a special dessert for her. Indecisive among different ideas, he eventually decided to introduce a small proportion of alcohol into his ice cream, hoping it would add a little kick. This was the defining moment. There was no looking back for him since them. Instead of sliding into the background, he forged ahead with the idea to script a success story for himself.

Masjedi Strives for Greater Feats

Many business minds may conceive an idea and go over it with a fine tooth comb only to realize later that it won’t work. Unlike typical beliefs, it takes an unreasonably divergent interpretation of the situation to make it big. After his homemade trials became a success, Edmond Masjedi proceeding with conviction and partnered up with mixologists, food scientists, and chefs, aiming to perfect the taste, texture and alcohol content. Constituting premium alcohol and natural ingredients and, there’s a full cocktail in every serving. Desserts with the infusion of alcohol are guaranteed to give your taste buds a lingering pleasure.

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