A typical model of distinguished entrepreneurial acumen, Edmond Masjedi has
always stood by his convictions and has reaped amazing rewards by following his
instincts. Sometimes, people who are outrageously gritty tend to give in to
their qualms and are easily taken aback by their own fears. It is only a
handful few who go ahead and seize the opportunity and subsequently make it
count. Every time one reflects on the achievements of Masjedi, they may wonder
what urged this man to venture into an uncharted territory. On asking him, one
would understand that he carries relentless drive to excellence and was always
eager to see how a foray into a new territory would come off.
How It All Started
One day, Edmond Masjedi
was asked by his wife to prepare a special dessert for her. He tried to put it
together using different ingredients but to no avail. Eventually, he decided to
mix a small proportion of alcohol to ice creams. Although he intended to add a
little kick to the whole flavor, little did he know that a business idea would
grow out of it.
Masjedi Laid His Own Path to Success
Edmond
Masjedi is the brain behind SnoBar, alcohol-infused pop-ups, and ice creams. Once
his homemade trials became a hit, he partnered up with chefs and mixologists to
work out the taste, texture, and alcohol content. Finally, he came up with an extensive
assortment of flavors, ranging from Brandy Alexander to grasshopper to Pink
Squirrel. Every day, people queue up outside his parlor to gorge their taste
buds on the lip-smacking selection of desserts.
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