Monday, 27 June 2016

Edmond Masjedi Redefines Success

A typical model of distinguished entrepreneurial acumen, Edmond Masjedi has always stood by his convictions and has reaped amazing rewards by following his instincts. Sometimes, people who are outrageously gritty tend to give in to their qualms and are easily taken aback by their own fears. It is only a handful few who go ahead and seize the opportunity and subsequently make it count. Every time one reflects on the achievements of Masjedi, they may wonder what urged this man to venture into an uncharted territory. On asking him, one would understand that he carries relentless drive to excellence and was always eager to see how a foray into a new territory would come off.

How It All Started

One day, Edmond Masjedi was asked by his wife to prepare a special dessert for her. He tried to put it together using different ingredients but to no avail. Eventually, he decided to mix a small proportion of alcohol to ice creams. Although he intended to add a little kick to the whole flavor, little did he know that a business idea would grow out of it.

Masjedi Laid His Own Path to Success

Edmond Masjedi is the brain behind SnoBar, alcohol-infused pop-ups, and ice creams. Once his homemade trials became a hit, he partnered up with chefs and mixologists to work out the taste, texture, and alcohol content. Finally, he came up with an extensive assortment of flavors, ranging from Brandy Alexander to grasshopper to Pink Squirrel. Every day, people queue up outside his parlor to gorge their taste buds on the lip-smacking selection of desserts.    

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